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The web page states the following, "Snyder Gislason Frasier LLC is now Rubric Legal LLC." We saw that the web page also stated " Minnesota Litigation and Business Law Firm." It also said " Rubric Legals attorneys offer creative legal solutions for individuals, businesses and families in and out of court. At Rubric, we are a general practice, boutique law firm with a focus on litigation. Our Minneapolis lawyers share a commitment to provide our clients value-driven, personalized attention. Litigators and Advisors, Responsive to Your Needs." The header had Lawyer as the highest ranking optimized keyword. This keyword is followed by attorney, law firm, and law office which isn't as urgent as Lawyer. The other words rubriclegal.com uses is business law. civil law is included and will not be understood by web engines.